Don't Tread on Me Lapel Pin. The traditional Gadsden Flag image with the coiled snake is die struck brass with enamel colors and nickel plated. This image is in honor of the creator, American General Mr. Christopher Gadsden. This was also the first flag carried into combat in the American Revolution by the U.S. Marine Corps. This pin symbolizes a commitment of the freedoms and values upon which our country was created. Each pin includes a clutch back and is individually poly bagged.